Bloomberg

Teaming up with the Ministry of Foreign Affairs (MFA), SuperPixel embarked on an enlightening animation project for APEC 2022 Thailand. Our mission with the mixed-media video was to highlight the cultural richness and diversity of Thailand, emphasizing a genuine local perspective.

In the creative process, we employed 2D animation to vividly bring to life Thailand’s specialities and cultural treasures. This vibrant fusion of animation and live-action transformed the explainer video into a visually captivating journey, adding depth and authenticity to the storytelling.