Mounth Elizabeth Hospital
Brand Story Video
2D Animation Services for Global Brands
Drawn, designed and animated in-house — 2D that makes a complicated
idea obvious, whichever market you are speaking to.
Superpixel has been producing 2D animation since 2015, handled end to end by one in-house team — writing, design, storyboard, animation, sound and the final master. Brands we have animated for include Changi Airport Group, TikTok, BytePlus CBN and Mount Elizabeth Hospital.
- 10 years
- 4 studios
- 300+ animations delivered
Trusted by
Selected 2D Animation Work
Changi Airport Group
“Magic in Transit” Brand Campaign
BytePlus CBN
Product Animation Video
TikTok
Mega Sales 2024 Campaign
What 2D Animation Does
That Filming Cannot
A camera can only record what already exists. Drawing gets around that — an abstract idea, an internal process, a service with nothing physical to point at, a product still in development. Because every frame is designed rather than captured, the look becomes a decision you make: illustration style, palette, pacing and tone can all be pulled toward your identity instead of toward whatever a location and a lens happened to allow.
That range is why 2D keeps earning its place across campaign films, product and service explainers, training and education pieces, report and data storytelling, social cutdowns and internal communication. The work is produced across four offices — Vancouver, Melbourne, Singapore and Jakarta — and delivered remotely wherever a brand is based, so our working hours overlap with most of the markets we produce for.
- Draws what a camera cannot reach — concepts, processes, unbuilt products
- Style built around your identity, not around a location and a lens
- In-house from script to final master, across four offices and time zones
What We Offer in 2D Animation
Four directions the same discipline can take. Which one fits depends on the job the film has to do —
make something clear, make a number land, give the brand a face, or carry a feeling.
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Short-form animation that gets a product, platform or process understood on first viewing, well before a demo is booked.
Best For:
Product launches / SaaS & platforms / Onboarding / Sales enablement
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Research, reporting and technical detail restaged as motion, so the number that matters is the one an audience keeps.
Best For:
Annual reports / Research findings / Healthcare education / Investor communication
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Designed and rigged characters that give a brand a face to speak through, whether for one film or a running series.
Best For:
Brand mascots / Recurring series / Hosted training / Campaign storytelling
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Longer-form pieces where tone and pacing carry the message, for the times a brand needs to be felt rather than explained.
Best For:
Brand films / CSR & impact stories / Culture videos / Education campaigns
How we work
A predictable five-step process. No surprises, no scope creep.
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1
Discover
Brief, audience, message, success metrics
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2
Concept
Script, style frames, storyboard
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3
Produce
Illustration, animation, sound design
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4
Refine
Two structured rounds of revision
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5
Deliver
Final files, cutdowns, captions
FAQ
Questions we often get
Some briefs arrive as a deck, some as two paragraphs in an email, and some as a locked script. All three are workable. Where nothing is written yet, we start at concept and carry it through storyboard and style frames; where the copy is already signed off, we begin at the board. Voice, music and sound design are planned at this same stage rather than added once the picture is finished. Animation only starts once the frames are approved, since revisions there cost far less than revisions later.
Yes, and it is worth deciding before production rather than after. Masters are built so voiceover, on-screen text and subtitles can be swapped per market, and so the same production yields vertical and square crops, cutdowns, silent-friendly edits and looping GIFs. Tell us which markets and platforms are in scope at briefing stage and the deliverable list gets specced around them.
Run time is the obvious lever, but scene count, illustration complexity, whether characters have to be designed and rigged, how many review rounds you need and how many final versions you want all move the figure more than length alone. A single explainer built in an existing visual system sits well below an original character series. Share the brief and the deadline, and you get a scoped range written against your actual requirements.
Production sits across four offices, so a project is scheduled against your working day rather than ours. Briefings, reviews and approvals run over shared documents and booked calls, with one producer as your point of contact so you are never chasing four teams. Paperwork — contracts, NDAs, invoicing — is handled remotely wherever your entity is registered.
A straightforward explainer runs in weeks. What extends a schedule is design: character design and rigging, bespoke illustration and multi-asset sets all add build time before a single frame moves. Approvals set the rest — once script and style frames are signed off, the remaining stages are predictable. Give us the launch date and the plan is built backwards from it.
That is set out in the agreement before production starts rather than negotiated at delivery. Final masters are supplied in the formats and codecs you specify, and working files — artwork, rigs and animation scenes — can be included in the handover where another team may need to pick the work up later. Any fonts, stock or licensed music carry their own terms, and those are listed with the delivery so nothing gets used outside them.
TESTIMONIALS
Measurable Impact.
Real Feedback.
SuperPixel can be trusted to deliver creative animation work. Their experienced team is easy to work with, always available to guide us, and clear in managing project timelines and expectations. It has been a breeze working with them.
The event went smoothly, and it was a successful New Year's Eve celebration for us. Thank you, SuperPixel, for all the work and support you put into making it happen.
The work SuperPixel has provided us has been nothing short of great. Their revisions were spot on, and the final result matched what we had in mind. It has been a pleasure working with the team.
Really enjoyed working with SuperPixel, they are able to fully understand the creative needs of different projects given and deliver the animations accordingly. At the same time, the team is also very accommodating, clear and quick with their works.
The visuals were heartwarming and beautifully captured the story we wanted to share. It was a fantastic collaboration! The team's creativity and dedication brought our idea to adorable character, amplifying our message in a powerful way.
The animations enhanced our campaign! Delivering a polished and impactful message. The team's creativity and adaptability brought our vision to life effortlessly.
Something hard to explain?
That’s usually where 2D starts.
Send the brief, the deck, or the half-formed idea — whichever exists.
We’ll come back with a recommended approach, a format that suits it, and a scoped quote.