I remember standing in our Jakarta studio, reviewing the initial concepts for a massive LED screen at the Pacific Place mall. The client wanted to boost foot traffic, but we knew another flashy digital ad wasn’t the answer. People are tired of being sold to. We pitched something different: an immersive underwater world that didn’t […]
Unlock Visual Development for Animation Storytelling
Back when we worked on a major Paramount Pictures project, the director pointed to a wall of concept art character sketches, environment paintings, colour scripts and said, “This is where we win or lose the film.” He was right. Many animation projects fail because they skip solid visual development, rushing into production. In my 10+ […]