Kingfisher Resort Vancouver
Immersive Experience for Healing Caves
Augmented Reality Services in Singapore
Interactive AR experiences that place animated characters, 3D products and branded content in real-world surroundings.
SuperPixel creates augmented reality experiences for campaigns, exhibitions and product launches, helping audiences explore digital content in physical spaces.
- 10 years
- 4 studios
- 300+ animations delivered
Trusted by
Selected Augmented Reality Work
Bintang x Haluu
Projection Mapping for “Dunia Tanpa Syarat” Brand Campaign
Pokémon Happy Holidays
Interactive XR Experience at Suntec City
Mount Elizabeth Hospital
LizGallery Digital Art
Making Digital Characters Feel Present
Augmented reality lets people view and interact with digital content in their surroundings, from animated characters to 3D product models. We plan how audiences access the experience, what they see on screen and how they interact with it.
SuperPixel handles 3D content, animation and interactive development as part of one production process, with device compatibility and the campaign setting considered from the start.
- 3D, Animation & AR Under One Team
- Built Around Your Venue and Devices
- Less Vendor Coordination, Clearer Delivery
What We Offer in Augmented Reality
Two questions come first — what the surface itself can hold, and where the audience will be standing
while it plays. The creative route and the technical route are drawn together from those answers.
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Facades, plazas and large exterior structures, where the building’s own geometry decides how each sequence gets built.
Best For:
Building Launches / City Celebrations / Anniversaries / Public Landmarks / Large-format Storytelling
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Live rooms, where the visuals have to land on cue with the speaker, the reveal, the music and the lighting plot.
Best For:
Gala Nights / Keynotes / Award Shows / Conference Stages / Brand Events
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Walls, ceilings, columns and shaped surfaces inside a venue, mapped so the room carries the content instead of a screen.
Best For:
Lobbies / Atriums / Showrooms / Hotel Interiors / Corporate Spaces
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Projected content that reacts in real time to touch, movement, cameras or sensors rather than running as a fixed loop.
Best For:
Flagship Stores / Science Centres / Airport Terminals / Trade Show Stands / Campus Spaces
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Multi-surface rooms, galleries and visitor routes, planned so projection, screens, sound and interaction work as one environment.
Best For:
Visitor Centres / Museums / Touring Exhibitions / Immersive Rooms / Cultural Programmes
How we work
A predictable five-step process. No surprises, no scope creep.
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1
Discover
Brief, audience, message, success metrics
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2
Concept
Script, style frames, storyboard
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3
Produce
Illustration, animation, sound design
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4
Refine
Two structured rounds of revision
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5
Deliver
Final files, cutdowns, captions
FAQ
Questions we often get
AR project costs depend on the scale of the experience, 3D assets, interaction complexity, and technical requirements. A simple QR-based AR activation will cost differently from a custom interactive experience with multiple environments or product models. Share your concept, target devices, and project requirements with us. We'll review the scope and recommend a production approach that fits your budget.
As a general guideline, an AR project can take around 8–16 weeks, depending on its complexity. A simple AR activation may take less time, while projects involving custom 3D assets, advanced interactions, or multiple devices may require longer development and testing. We'll establish a production schedule based on your launch date, with review milestones to keep the project on track.
Yes. Browser-based AR experiences can allow users to access digital content directly through their smartphones without downloading a separate application, provided their devices are compatible. We can recommend a suitable setup based on your audience, location, and interaction requirements.
Yes. We can work with existing character designs, product models, and other 3D assets, depending on their format and condition. If you already have 3D models or brand assets, our team can review what can be reused and what needs additional modelling, animation, or optimisation.
Yes. SuperPixel can support AR projects through concept development, 3D modelling, animation, interaction design, and technical production. Depending on your project, this may involve animated characters, interactive product visualisations, or AR content for physical environments. We plan the experience around how audiences will access and interact with it, keeping the creative and technical requirements aligned throughout production.
Absolutely. AR can add interactive content to physical campaigns, allowing audiences to explore products, discover digital characters, or interact with branded experiences using their devices. For example, a retail activation might use QR codes to reveal animated content, while a product launch could let visitors explore a 3D model in their surroundings. We can help determine which approach works best for your campaign goals and venue.
Our process allows you to stay involved without having to manage every production detail. Once we've agreed on the concept, user experience, and technical requirements, our team handles the development. We'll check in at key milestones to review the visual direction, interactions, and progress. Weekly or bi-weekly updates can also be arranged depending on the project's needs.
Yes, depending on the original project setup and available working files. We can review updates such as replacing product models, adjusting animations, changing campaign content, or introducing additional interactions. We've supported clients returning for updates to previous animation projects, even after two years. For AR, we'll assess the existing build, device compatibility, and requested changes before confirming what can be updated and whether additional development is required.
TESTIMONIALS
Measurable Impact.
Real Feedback.
SuperPixel can be trusted to deliver creative animation work. Their experienced team is easy to work with, always available to guide us, and clear in managing project timelines and expectations. It has been a breeze working with them.
The event went smoothly, and it was a successful New Year's Eve celebration for us. Thank you, SuperPixel, for all the work and support you put into making it happen.
The work SuperPixel has provided us has been nothing short of great. Their revisions were spot on, and the final result matched what we had in mind. It has been a pleasure working with the team.
Really enjoyed working with SuperPixel, they are able to fully understand the creative needs of different projects given and deliver the animations accordingly. At the same time, the team is also very accommodating, clear and quick with their works.
The visuals were heartwarming and beautifully captured the story we wanted to share. It was a fantastic collaboration! The team's creativity and dedication brought our idea to adorable character, amplifying our message in a powerful way.
The animations enhanced our campaign! Delivering a polished and impactful message. The team's creativity and adaptability brought our vision to life effortlessly.
Have a facade,
stage, or space
to work with?
Send the venue, the date, and whatever reference exists — a phone photo of the wall is enough to start.
You’ll get our first questions back, plus a clear next step.