Changi Airport Group
“Magic in Transit” Brand Campaign
When the strongest thing you have to say needs a human being to say it,
the answer is a camera, a crew, and a story worth filming.
A single interview or a multi-day campaign shoot — the range is wide and the process is the same. SuperPixel owns the creative thinking and the edit suite; Thunk, our live-action partner, runs the floor on shoot days.
Trusted by
“Magic in Transit” Brand Campaign
Brand Story Video
Product Campaign
Event Highlight Video
Documentary / Behind-the-Scenes Film
Corporate Brand Video
Community Documentary
Branded Talk Show
Corporate Office Tour
Social Campaign Video / Brand Activation
Social Content Series
Employer Branding Video
Put a camera in front of the right person and something happens that no other format reproduces — a founder talking through the idea, a customer describing what actually changed, a team caught mid-work. Audiences read that kind of honesty quickly, and it does more for trust than any amount of polish.
Creative direction sits with SuperPixel, with Thunk alongside us on live-action production. One story line runs through the brief, the shoot day, the cut, and the grade, and our studios across four time zones keep that line intact from first draft to final master.
We work backwards from the outcome — who watches, what they should think next, where it plays.
The concept, the filming approach, and the deliverables all follow from that answer.
For launches, awareness pushes, and the spread of assets a single marketing moment needs once it goes out.
Best For:
Launch Films / Teaser Cuts / Flagship Spots / Seasonal Pushes / Rollout Assets
For proof told in someone else’s words — customers, partners, and project outcomes described by the people who lived them.
Best For:
Buyer Interviews / Outcome Stories / Deal-Stage Assets / Partner Features / Reference Videos
For putting your position, your values, and your reason for existing on screen in a form people remember.
Best For:
Manifesto Films / Founder Stories / Positioning Pieces / Homepage Hero Video / Anthem Content
For vertical, fast, platform-native cuts built for the feed rather than trimmed down into it.
Best For:
Vertical Edits / Feed-Native Spots / Subtitled Versions / Six-Second Bumpers / Creator-Style Cuts
For culture pieces, leadership messages, hiring campaigns, and the communication that travels inside an organisation.
Best For:
Culture Pieces / Onboarding Films / Town Hall Openers / Employer Branding / Leadership Addresses
A predictable five-step process. No surprises, no scope creep.
Brief, audience, message, success metrics
Script, style frames, storyboard
Illustration, animation, sound design
Two structured rounds of revision
Final files, cutdowns, captions
FAQ
Yes — most of our work runs that way. The studio keeps offices in four time zones, so briefings, review rounds and approvals sit inside your working hours rather than at the edge of them, and cuts and feedback move through shared tools rather than one location.
That is normally the first thing we do. Before any dates are booked there is concept development, a script, storyboards and a shot list; the shoot, the edit, the mix, the grade and the final masters all follow from what those documents agree.
Cost tracks the shape of the production rather than a fixed rate card: filming days, crew size, locations, casting or talent, equipment, the depth of the edit and post work, the deadline, and how many final versions you need. Send the brief and we’ll recommend a suitable production scope.
Yes. Subtitles, translated captions, alternate voiceover tracks and market-specific edits are all handled at post stage, so one production can serve several regions without going back for a second shoot.
A single day of filming can be cut into the main film, shorter edits, vertical versions for the feed, event loops and subtitled variants. Interview-led material works the same way — one sitting with a customer or an executive can support a testimonial piece, a case study and a set of short quotes.
Yes, and it often makes the piece clearer. Where something is easier to show than to film — a process, a data set, an interface, an object seen from the inside — we build it as animation and cut it into the footage. That covers 3D sequences, illustrated segments, typographic treatments and screen-based work, all made by the same studio that shot the video.
TESTIMONIALS
Tell us what the audience should walk away with, and we’ll
point you at the production approach that gets there.