Struggling to connect with your audience? Animation explainers are short, engaging videos that simplify complex ideas and promote products or services. If your visuals aren’t capturing attention, it’s time for custom animated explainers. At SuperPixel, we master 2D, 3D, and explainer videos to turn complex ideas into engaging stories that drive real results.
Key Takeaways:
- Custom animation isn’t just for looks; it’s a tool to boost engagement and drive action.
- Tailored scripts and visuals matching your brand create authority and make your message memorable.
- Animated explainers increase conversion rates by turning complex products or data into easy-to-understand stories.
- Keep animated explainer videos concise and short—ideally around 60 seconds to 2 minutes in length—to maximize viewer engagement and retention.
- Unlike generic templates, custom videos ensure your brand’s unique voice and look stand out.
Why Custom Animated Explainers Outperform Generic Videos
Animation is more than storytelling; it’s a strategic tool that guides your audience from curiosity to action. Custom animated explainers create content that resonates with viewers by making complex matter accessible and memorable, while template videos offer a quick fix but lack the soul and strategy to make a lasting impact.
For Decision-Makers: Why Template Videos Fall Flat
Ready-made templates and DIY software may seem cost-effective but limit creativity, forcing your unique message into a generic format. Template videos typically restrict you to a limited library of assets and offer minimal ability to customize elements like logos, colors, and images, making it difficult to create a truly personalized and engaging final product. This often results in videos that blend in with competitors, harming brand credibility.
For Business Owners: Branded Animation Builds Trust and Clarity
Custom animation lets you control every element with meticulous attention to detail—from script to design—ensuring your video reflects your brand’s values and voice. As noted by Market Street, creating a consistent brand identity is vital, and animation can perfectly capture your brand’s personality, whether it’s humorous, serious, or somewhere in between . Our team collaborates closely to craft a killer script that makes your message impactful, building authority, boosting viewer retention, and delivering a memorable message.
Learn More: Unlock Powerful Custom Video Animation Services for Your Business
Mini Case Study: Simplifying Complexity for a Global Leader
Client: AIA
Challenge: AIA needed to explain the complex benefits of their Medishield Life Plan in a simple, memorable way.
What We Did: We created a 2D animated explainer video with a nostalgic 8-bit retro style, featuring animated characters to turn complex insurance concepts into an engaging visual story.
Impact: The video made the product benefits easy to understand, improving consumer recall through unique storytelling. It effectively helped convey the message to AIA’s clients, ensuring the information was both engaging and memorable.
For ROI-Seekers: Explainers That Deliver Real Conversion Stats
The numbers don’t lie. When it comes to return on investment, animated explainers are a game-changer. Adding an explainer video to your website’s landing page can increase the time visitors spend there, which signals value to search engines and can boost your ranking. According to insights from Snapshot Interactive, this increased engagement is a key factor in improving lead generation and, ultimately, sales conversions. The B2W “Video Marketing Statistics 2025” report further supports this, showing that a significant majority of marketers credit video with generating a positive ROI, with explainer videos being a top performer for achieving this goal.
What to Expect From Professional Animated Explainer Services
Partnering with a professional animation studio means experts handle everything—from understanding your goals and audience to scriptwriting, storyboarding, design, voiceover, animation, and sound—delivering a high-quality video that matches your vision without taking up your time.
A full-service studio can help you create videos and animations tailored to your company, whether you are a small business or one of the world’s leading brands. Their services cover a wide range of industries, and are tailored to meet the specific needs of each industry, such as financial services, IT, telecommunications, and security.
These solutions clarify your message and engage users across the internet. You can customize every aspect of your explainer video, from uploading your own images, logos, and music to adjusting screen visuals and branding elements. Users can also upload their own audio or media files to further personalize their videos. Explainer videos can be used to showcase products like medical devices, security systems, or computer software.
Once your video is complete, a quality check is performed before it is finalized and ready for download or sharing. The process of creating starts with your idea—Start your project with a free consultation, ask questions, or get a quote to begin. Once you have started, the team guides you through each step to ensure a smooth experience. The service is offered as a comprehensive platform that integrates all aspects of video creation, from scriptwriting to final delivery. Explainer videos harness the power of visual storytelling to boost your brand and connect with your audience.
Learn More: Win Clients with Engaging 3D Animated Explainer Videos
Mini Case Study: Making a Public Health Message Unforgettable
Client: Health Promotion Board (HPB)
Challenge: HPB wanted to educate the public on responsible antibiotic use in an engaging way.
What We Did: We created “Antibiotic Boy,” a 3D animated character delivering the message simply.
Impact: The campaign saw high engagement, proving creative characters can make serious topics effective.
For Growth-Focused Teams: Explainers Built to Scale Your Message
Animated explainers, created through the collaborative effort of a skilled team, help with product launches, onboarding, investor presentations, and sales, communicating clearly and effectively. By tailoring content to the target audience, these videos maximize engagement and ensure your message resonates for the greatest impact.
Your Vision, Animated
Generic visuals won’t grow your business. Custom animated explainers turn complex ideas into clear, engaging stories that convert. Ready for a video that works? At SuperPixel, we’re storytellers focused on your success.
We are absolutely ready to help with urgent projects or any unique needs you may have.
If you have questions or want to get started, just shoot us a message!
Read More: Increase Sales with High-Converting Animated Explainer Videos
