In a world of shrinking attention spans, how do you make your message stick? You’ve got seconds to capture interest and communicate value before your audience scrolls on.
The answer isn’t louder noise; it’s smarter communication. Ready to jump on the trend and elevate your digital storytelling? Let’s explore how animation can transform your brand!
Imagine flipping through a flipbook—each page bringing static images to life. That’s exactly what animation does for your brand, creating dynamic visual stories that captivate audiences. Using your own brand colors and adding a personal touch to each video helps reinforce brand recognition and makes your content feel unique and tailored to your audience.
Animation is made up of various scenes that bring stories to life, allowing you to craft engaging and professional-looking videos with ease. Whether you’re launching a new product or educating your audience, animation isn’t just eye-catching; it’s a game-changer.
At Superpixel, we’re not just animators—we’re storytellers. The world’s leading brands use animated explainer video to communicate their stories and promote their products or services.
Key Takeaways
- Capture Attention Instantly: Animation cuts through digital noise with vibrant, engaging visuals that stop the scroll.
- Simplify Complex Ideas: Break down complicated products or services into easy-to-digest, memorable concepts.
- Boost Message Retention: Viewers retain 95% of a message from a video, compared to just 10% from text.
- Communicate Quickly with Short Videos: A short video can effectively communicate complex ideas in about 60 seconds, keeping viewers engaged and delivering your message fast.
- Drive Higher Conversion Rates: Including a video on a landing page can increase conversions by 80% or more.
- Strengthen Brand Identity: Custom characters and unique visual styles create a memorable personality for your brand.
Why Explainer Videos Convert Better Than Words
For Business Owners: How Animation Simplifies Your Pitch
Think about your last big presentation. Did you rely on dense slides packed with text? Animation transforms your pitch from a monologue into a conversation. Effective scripting and a well-designed storyboard are essential for ensuring your message is clear, resonates with users, and enhances the overall end-user experience.
It simplifies complexity, making your value proposition crystal clear in seconds. The human brain processes visuals 60,000 times faster than text, so it’s no surprise that video content leads to much higher message retention.
As Venture Videos highlighted in a 2024 analysis studies have consistently shown that viewers remember 95% of a message when they watch it in a video, versus a mere 10% when reading it in text. That’s a massive difference in impact.
Gap-Fill: Here’s What the Numbers Show
It’s one thing to be memorable, but does it translate to sales? Absolutely. As a 2023 Unbounce article on the topic explains, including an explainer video on a landing page can boost conversion rates by a staggering 80%. Some reports even note this figure can be as high as 86%.
Why? Because animated videos build trust and clarify value, effectively nudging potential customers toward making a purchase. Using a professional video maker or explainer video maker allows you to create engaging explainer videos that drive results. In fact, a 2023 report by Firework noted that as many as 88% of people have been convinced to buy a product or service by watching a brand’s video.
Nearly 90% of consumers say an explainer video has helped convince them to buy a product or service. With the right explainer video maker, you can easily make an explainer video, edit your video project to match your brand, and download the final version for use on your website or social media.
Case Study: McDonald’s Family Mental Wellness Campaign
For a 2022 campaign with McDonald’s Singapore, MSF, and Families for Life, we developed a heartfelt 2D cel-animated short film to explore family mental wellness. The goal was to tell an emotional story that resonated with parents.
- Results & Impact: The video achieved 300,000 YouTube views within one month and was featured on the brand’s YouTube channel, powerfully boosting awareness for this critical initiative.
The animated characters in the video delivered powerful messages that resonated with the target audience.
Choosing the Right Style for Your Business Goals
For Decision-Makers: Which Animation Fits Your Funnel Stage?
Not all animation is created equal. The style you choose should align directly with your business objectives.
2D Animation
Perfect for storytelling and simplifying complex ideas. Its versatility and cost-effectiveness make it a go-to for top-of-funnel content like social media ads and explainer videos that need to be produced quickly.
3D Animation
Want to showcase a product with stunning realism? 3D is your answer. It offers depth and immersion, making it ideal for product demos, virtual tours, and high-impact ads that aim to leave a lasting impression.
A professional studio approach ensures that your animation style, script, and visual language are all working together to meet a specific business goal.
To further customize your explainer video, you can upload your own assets, add music from a wide selection of royalty-free tracks, and include a bespoke voiceover to match your desired tone and audience.
You Might Also Like: 3D Explainer Animation That Drives Business Results
Gap-Fill: Aligning Animation with Intent
Generic video templates might seem like a quick fix, but they lack strategic direction. A professional studio approach ensures that your animation style, script, and visual language are all working together to meet a specific business goal.
Storyboarding is a crucial step in planning engaging content that resonates with your audience. For example, a friendly 2D character might be perfect for a top-of-funnel awareness campaign, while a detailed 3D product rendering is better suited for a bottom-of-funnel conversion goal.
Case Study: Mandai Ranger Buddies Trailer
To promote wildlife conservation, we created a dynamic 3D animated trailer for the Mandai Wildlife Group. The trailer featured lovable characters like Khansa the Orangutan to engage a family audience.
- Results & Impact: The trailer garnered over 500,000 YouTube views, significantly elevating public awareness of the Ranger Buddies program and its mission. As a new explainer video, it helped engage users and increase awareness of the program among the target audience.
Real ROI: What Business Results to Expect
For Founders: How to Measure Video Success Beyond Views
While view counts are a good starting point, the true return on investment (ROI) of your animated video lies in more concrete business metrics.
Are you seeing a lift in demo requests after launching your new explainer? Is the average time spent on your landing page increasing? These are the numbers that matter. Track metrics like:
- Lead Generation: How many new, qualified leads did the video generate?
- Conversion Rate: What percentage of viewers took the desired action, like signing up for a trial or making a purchase?
- Time on Page: Are visitors staying longer on pages with video content? An engaged viewer is a potential customer.
- Sales Lift: Can you attribute a direct increase in sales to your video campaign?
Gap-Fill: Why DIY Might Cost You More
Using a template might seem cheaper upfront, but a lack of strategy and lower production quality can hurt your brand and fail to deliver results. A professional studio brings more than just animation skills to the table; we bring a deep understanding of storytelling, branding, and marketing strategy. We ensure your video not only looks great but also performs.
At SuperPixel, we help brands convert faster with strategic animation that is tailored to their goals. We believe that the right visual story can make all the difference.
Ready to bring your vision to life? Contact us today for a free consultation or request a free trial video to see how we can help your brand stand out.
Common Mistakes to Avoid with Animated Explainer Videos
Animated explainer videos are a powerful way to simplify complex ideas and engage your audience, but even the best intentions can go awry if you’re not careful.
To create explainer videos that truly convert, it’s important to recognize and sidestep the most common pitfalls that can undermine your message and hurt your conversion rates.
Pitfalls That Undermine Your Message and Conversion
One of the biggest mistakes businesses make is packing their explainer video with jargon or complex concepts that leave viewers scratching their heads.
If your target audience can’t quickly grasp your message, they’ll tune out before you have a chance to engage them. Another frequent misstep is forgetting to include a clear, compelling call-to-action—without it, even the most engaging animated explainer won’t drive results.
Visuals and audio matter, too. Low-quality visuals, mismatched sound effects, or distracting music can make your video feel unprofessional and cause your audience to lose trust in your brand. Remember, every element of your explainer video should work together to deliver a message that’s both clear and memorable.
How to Spot and Fix Them Before Launch
The foundation of a good explainer video is a killer script that speaks directly to your target audience. Start by identifying the core problem your audience faces and show how your solution makes their lives easier. Keep your script concise, conversational, and focused on benefits, not just features.
Choose animation styles—like character animations or whiteboard animations—that best fit your message and brand personality. Make sure your visuals are visually appealing and consistent with your branding, and use high-quality sound effects and music to enhance, not overpower, your story.
Before you launch, test your animated explainer video with a sample of your audience. Gather feedback on clarity, engagement, and overall impact. Use these insights to refine your script, visuals, and audio until everything clicks. Track key metrics like conversion rates and viewer engagement to ensure your explainer video is hitting the mark.
Leveraging the best explainer video software—such as Biteable or Animaker—can streamline the process, offering explainer video templates and customization options that help you create professional, engaging videos quickly. These tools make it easy to experiment with different animation styles, add your own pictures, and fine-tune every detail for maximum impact.
By avoiding these common mistakes and focusing on clear messaging, engaging visuals, and a strong call-to-action, you’ll create animated explainer videos that simplify complex ideas, captivate your audience, and drive real results for your business.
Also Read: Boost Your Business with Powerful 2D Explainer Animations
