By Sarah Lim, Senior Art Director at Superpixel Animation Studio
Explainer videos are a game-changer in video marketing. They cut through the noise, grab attention and simplify complex concepts in a way that’s engaging. A good explainer video isn’t just a pretty animation—it’s a powerful tool that drives conversions, builds brand recognition and connects with your target audience on a personal level. With so many agencies out there—from boutique studios to global players—choosing the right one can feel overwhelming. Drawing from nearly 10 years of experience in animation, I’ve outlined a clear roadmap to help you find a partner that fits your needs, whether it’s a firm like Superpixel Animation Studio or another talented contender.
Key Takeaways:
- Convert: A well done video drives engagement and sales.
- Clarity & Impact: Explainer videos simplify ideas effectively.
- Expert Guidance: Evaluate portfolios, experience, process and pricing to find your perfect fit.
- Studio-Grade Quality: Look for proven wins from agencies like Superpixel Animation Studio.
Explainer Video Companies
What is an Explainer Video Company?
An explainer video company is a creative powerhouse that turns your message into a visual story. These agencies blend video production, scriptwriting and animation expertise to make your brand’s value proposition shine—whether it’s an animated explainer video for a tech startup or a live-action pitch for a retail brand.
At Superpixel Animation Studio, for instance, our 2023 survey of client preferences (based on over 50 projects) found that 70% preferred 2D animation for its cost-effectiveness and quick turn-around time, while 3D was preferred for high-impact product demos. This reflects broader industry trends: 2D is usually 2–4 weeks and 3D is 6–8 weeks for detailed rendering. By offering a range of services—2D and 3D animation, motion graphics, live-action and interactive videos—these companies help you create content that resonates with your audience and delivers your message effectively.
Key services include:
- 2D & 3D Animation: For dynamic storytelling.
- Motion Graphics: To simplify complex ideas with clean visuals.
- Live Action Videos: When a personal touch is needed.
- Interactive Videos: For social platforms.
By offering a range of explainer video services, these companies help you create animated explainer videos that resonate with your audience and deliver your message.
Types of Explainer Videos & Their Best Uses
Animated Explainer Videos
Animated explainer videos use 2D and 3D animation to tell your brand story in a visually appealing way, ideal for tech startups, SaaS companies and product demos. They break down complex concepts into bite-sized, engaging content—think a 3D orangutan like Khansa from Superpixel’s Ranger Buddies Arlo for Mandai Wildlife Reserve, teaching kids conservation with a bouncy tone.
[Insert Video Thumbnail: 3-second clip of Arlo swinging, captioned ‘Superpixel’s 3D animation for Mandai, 2023’].
Whether you’re doing a 2D explainer for quick impact or a 3D demo with depth, these videos deliver style and substance that stick.
Whiteboard Explainer Videos
Whiteboard explainer videos are simple and clear. They work well for educational content and simplifying complex ideas. The hand-drawn style makes it easy to focus on key information, keeping your target audience hooked from the first sketch to the final product. This style is perfect when you need to simplify complex concepts without overwhelming your viewers.
Live-Action Explainer Videos
Sometimes, nothing beats a live-action explainer video when you need to connect on a personal level. Live-action videos feature real people, bringing authenticity and relatability to your brand. This format is good for brands that want to show their human side, address customer pain points directly and deliver a message that feels both real and engaging.
Also read: Why the Right Video Production Montreal Partner is Key to Your Business Growth
Key Things to Consider When Choosing an Explainer Video Company
Portfolio & Past Work
Quality & Style
A company’s portfolio is the best place to judge their ability to create a good explainer video. Look for high-quality animation, smooth transitions and a style that matches your brand. Top agencies like Superpixel Animation Studio display a range of work—from animated explainer video production to motion graphics—that shows they can handle one video project to a full campaign. For example, Superpixel Animation Studio’s 2023 festive campaign for CapitaLand brought Disney characters to life in 3D whimsical storybooks, displayed across Singapore malls, resulting in 30% increase in foot traffic during Christmas season (based on client-reported data).
Another project, a family mental wellness ad for McDonald’s, used subtle 2D animation to raise awareness, which got praised for its emotional resonance and 15% jump in social media engagement. Clients like MTV Asia have also raved about Superpixel’s promptness: ‘Their team delivered a tight-deadline project with detailed polish that exceeded expectations.’ Whether it’s these campaigns or those on TikTok, success stories from agencies—Superpixel or peers like Wyzowl—give you a glimpse into their reliability and ability to do a good job.
Experience & Industry Expertise
Years in Business & Awards
Experience counts. An agency that’s been around for years and has won awards (Superpixel’s SME500 Award) shows it’s not just creative—it’s proven. Such recognition is a clear sign of industry expertise and consistency.
Industry Experience
Every business is unique. Choose an agency with experience in your industry, whether it’s tech, healthcare, finance or retail. An agency familiar with your sector knows how to create a video that speaks to your target audience and highlights your company’s product or service in the best way.
Process & Workflow
Scriptwriting & Storyboarding
The foundation of a good explainer video is a solid video script and a well-planned storyboard. These ensure your key information is conveyed clearly and the narrative flows smoothly from start to finish. Top agencies refine these elements before production so every frame works towards a clear and engaging final product.
Animation & Production Process
The production process varies between agencies and understanding it reveals their ability to deliver on time and quality. At Superpixel, our process starts with a Senior Producer mapping client goals against a 3–6 week timeline.
Then our scriptwriters and Creative Technologists write a narrative, while Senior 3D Artists model assets—think detailed textures for a character like Ranger Buddies Arlo for Mandai Wildlife Reserve.
Motion Designers then sync sound effects (e.g., forest rustle at 2 kHz for immersion) and music, refining cuts in 2–3 rounds.For a 60-second 2D video, we aim for a 3-week turnaround; 3D projects with rendering take 6 weeks. This structured approach—rough cuts to final edits—helps you gauge an agency’s ability to meet your expectations. Compare to faster 2D-focused shops or premium 3D specialists to find your fit.
Revisions & Client Collaboration
A flexible revision process is key. Look for companies that actively ask for your feedback and offer multiple rounds of changes. This collaborative approach ensures the final video meets and sometimes exceeds your expectations.
Pricing & Budget
Understanding Pricing Models
Explainer video pricing varies. Some agencies offer fixed pricing while others quote custom. Here’s a rough guide:
Service Type
Typical Price Range
2D Animated Explainer Videos
$2,000 – $10,000
3D Animated Explainer Videos
$5,000 – $20,000+
Live Action Explainer Videos
$3,000 – $15,000
These are just rough estimates to help you plan your budget. A higher explainer video cost doesn’t always mean better quality—it’s all about value.
Hidden Costs & What to Watch Out For
Be aware of potential hidden costs like extra revisions, scriptwriting fees or licensing for sound effects and music. A transparent pricing model and clear communication upfront is key to avoiding surprises.
Customer Reviews & Testimonials
Checking Reputation & Client Feedback
Before you decide, check reviews on Google, Clutch or LinkedIn. Client testimonials give you an idea how the company handles the whole process—from first consult to final delivery.
Comparing Multiple Companies
It’s best to compare at least 3-5 companies. Look for red flags like inconsistent quality, delayed timelines or lack of case studies. Do your research to find a partner that fits your business goals.
Top Explainer Video CompaniesWyzowl shines for 2D explainers, Demo Duck mixes live-action with animation for storytelling. Each brings unique strengths: Superpixel’s SME500 Award (2020-2021) shows versatility, Wyzowl’s client volume demonstrates efficiency, Demo Duck’s hybrid style suits personal brands. Compare their portfolios to see which fits your goals—whether it’s global reach, speed or a human touch.
Best Budget-Friendly Explainer Video Companies
High quality doesn’t have to break the bank. Some agencies specialise in cost-effective solutions that deliver an engaging way to simplify complex ideas while driving conversion rates. These companies understand small business needs and can deliver great results on a tight budget.
Best Premium Explainer Video Companies
For businesses looking for a high-end custom animated explainer video, premium agencies offer top-notch services with a focus on detail and creativity. Although the explainer video cost may be higher, the return on investment can be huge especially if the video is a key marketing tool across social media and live streams.
How to Get Started with an Explainer Video Company
Preparing Your Video Brief
Information to Provide
A good video brief sets the stage for success. Include:
- Goals & Objectives: What do you want your video to achieve?
- Target Audience: Who are you trying to reach?
- Key Message: What’s the core value proposition?
- Preferred Style: Any inspiration from good explainer video examples or specific visual cues?
Provide clear concise information so the production manager can understand your vision from the start.
Questions to Ask Before Hiring
Prepare a list of questions to clarify the process:
- What’s your production process from concept to final product?
- How many revisions are included?
- Can you share case studies or client testimonials?
- What’s the expected timeline for one video project?
- How do you handle sound effects and other post-production details?
The First Consultation: What to Expect
Understanding Their Creative Process
During the initial consultation the agency should walk you through their creative process—from brainstorming and scriptwriting to animation and editing. A transparent easy process builds trust and sets the tone for a smooth collaboration.
Timeline & Deliverables
Clarify the timeline and what you can expect at each stage. A standard production timeline should include:
- Concept & Script: Initial ideas and drafts.
- Storyboarding: Visual layout of the video.
- Production: Animation or live action filming.
- Post-Production: Editing, sound design and final tweaks.
Having a clear plan means you can give feedback on time and the final product will meet your expectations.
Conclusion: Choosing the Right for Your Business
Choosing the right explainer video company is all about quality, experience and budget. By looking at portfolios, understanding the production process and asking the right questions you can find a partner that not only creates a new explainer video but drives conversions and elevates your brand. Superpixel Animation Studio is a prime example—creative genius, industry expertise and proven track record with global brands. Ready to get started? Get in touch and start your video journey today.
FAQs
Q1: Why should I invest in an explainer video?
A: Explainer videos simplify complex ideas and grab attention quickly, perfect for driving conversions and engaging your target audience.
Q2: What should I look for in a portfolio?
A: A range of styles—animated explainer videos, whiteboard explainer videos, live action videos. High quality production, clear messaging and real client success stories are key indicators of a good explainer video company.
Q3: How do pricing models work?
A: Agencies may offer fixed pricing or custom quotes. Common pricing factors are video length, animation style (2D vs. 3D) and additional features like sound effects or extra revisions.
Q4: How important is industry experience?
A: Very important. An agency with industry experience understands your audience and can tailor the video content to your specific pain points so your message resonates better.
Q5: What should I include in my video brief?
A: Clear goals, target audience, key messages and any preferred styles or examples. The more detailed you are the easier it is for the production team to create a video that meets your needs.
Q6: How many revisions should I expect?
A: A good explainer video company will have a flexible revision process. Clarify upfront how many rounds of revisions are included so the final product is polished and aligns with your vision
.Q7: Can I get a good explainer video on a budget?
A: Yes. Many studios specialise in delivering high quality animated explainer videos on a budget. It’s just a matter of finding a production company that knows how to drive conversions and deliver on budget.
Remember these and work with a proven partner and you can create video that looks great and delivers real results. Whether you’re a small business owner or a seasoned marketer the right explainer video can make all the difference in grabbing attention and elevating your brand on global platforms.
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