By Sarah Lim, Senior Art Director at Superpixel Animation Studio
Animated videos are changing modern marketing—delivering up to 65% more engagement than static content, according to a 2023 HubSpot report. This guide is for businesses, startups or marketers looking to level up their brand messaging with video content. At Superpixel Animation Studio, we’ve spent nearly a decade creating 3D, 2D and motion graphics videos for brands like McDonald’s and CapitaLand—insights we’ll share along with industry tips. Ready to transform your video marketing? Let’s get started.
Key Points:
- Animated videos grab your audience’s attention with a mix of visual and auditory elements.
- They simplify complex ideas and boost conversions and brand awareness.
- Superpixel’s award-winning team turns your creative vision into high quality videos that speak directly to your target audience.
What is Animated Video Production?
Definition & Purpose
What is an animated promo video?
Animated promotional video production by a promotional video production company is creating engaging videos using animation techniques—2D, 3D or motion graphics—to communicate your brand message and key points. These videos combine creative flair with precise visual effects, making them a great alternative to live action.
Why do businesses choose animation over live action?
Animation offers flexibility, consistency and cost-effectiveness. With animated video production, companies can create videos that match their brand style without the logistical challenges of live shoots. This ensures a consistent high quality video that resonates with your target audience.
The History of Animated Promotional Videos
From traditional animation to AI-powered production
The evolution of animated videos has gone from hand-drawn frames to AI-driven techniques that speed up the animation video production process. Today’s innovations allow for faster turnaround without compromising on quality, so businesses can stay ahead in video marketing. Plus with the ease and accessibility of tools to create animated videos, anyone can produce high quality content.
How motion graphics changed brand storytelling
Motion graphics has redefined how brands communicate by turning data and concepts into visual magic. This has not only increased engagement but also a new way to present complex ideas in a simple format. Check out VideoIgniter for more on the impact of animated promotional videos. The promotional video production process is a collaborative effort that ensures the client’s brand vision is realized effectively, fostering clear communication and transparency throughout.
—## Choosing the Right Animation Style for Your Brand
Explainer Videos vs. Promo Videos – What’s the Difference
When to use each?
As an animated explainer video company, we understand that explainer videos are for awareness, breaking down complex details of a product or service. Promo videos are for conversion by driving action through strong CTAs and emotional appeal. Knowing which to create videos with depends on your marketing goal—awareness or conversion.
Case study: CapitaLand’s Festive 3D Campaign
CapitaLand’s festive 3D campaign is a great example of using high-end visuals to boost brand recognition during peak seasons. By combining festive storytelling with top-tier animation, the campaign not only grabbed attention but also drove significant engagement.
Popular Animation Styles for Marketing
2D Animation – Best for simple yet effective brand messaging
2D animation is clean and stylized and great for clear messaging. It’s simplest for conveying your brand’s core value proposition without overwhelming your audience.
3D Animation – When high-end visuals make an impact
For brands that need a premium look—like Lazada’s eCommerce ads—3D animation brings depth and realism.
[Insert Thumbnail: 5-second clip of Lazada 3D ad, captioned ‘Superpixel’s Lazada Showcase, 2023’].
It’s ideal for product demos that convert.”
Motion Graphics – Enhancing engagement through dynamic text & icons
Motion graphics combines text, icons and visual effects to create engaging videos that simplify complex concepts. Perfect for data-driven messages.
Whiteboard Animation – Ideal for educational and corporate storytelling
Whiteboard animation strips down visuals to hand-drawn elements, making it easier for viewers to focus on the message—ideal for training videos and corporate storytelling.
Stop Motion & Mixed Media – When brands need a tactile feel
These techniques give a unique, artisanal look that sets your video apart from animated videos. Perfect for brands that want to add a personal, handcrafted touch to their video ads.
Our video production services also includes event videos, we ensure we capture and convey compelling stories through high quality video content.
How to Choose the Best Style for Your Industry
SaaS & Tech – The rise of minimalist motion graphics
Tech companies love the clean and modern look of minimalist motion graphics that align with their innovative and agile brand image.
Retail & E-commerce
Why 3D product showcases convert betterRetailers and e-commerce platforms can increase conversions by using 3D animation to create product videos that showcase features in detail.
Healthcare & Education – Storytelling through character-driven animation
In industries like healthcare and education, character-driven animations help simplify complex information, making it relatable and easy to understand for diverse audiences.
Also read: What is 3D Animation and Why Your Brand Should Use It for Your Next Big Project
The Production Process
Animated Video Creation Step-by-Step
Concept & Scripting – Crafting a brand narrative
Every great video starts with a strong concept. The script should clearly communicate your brand message, target audience and unique value proposition, setting the scene for a smooth creative process.
Storyboarding – Visualizing the animation sequence
Storyboarding maps out the visual journey of your video as part of the promo video production process offered by a promotional video company. It’s a critical step where creative directors and video producers lay down the visual style and sequence, so every frame works towards your final video.
Animation & Voiceover – Bringing ideas to life
This phase combines the visual elements with engaging voiceovers and sound effects. The result is a synchronized blend of visual and auditory elements that grabs your audience’s attention.
Post-Production – Editing, sound design & final polish
Post-production involves fine-tuning the animation, adding visual effects, music composition and final edits using industry-leading video editing software. This step is key to turning rough cuts into a final product that meets the highest standards.
Timeline & Workflow – How Long Does It Take?
Quick-turnaround vs. High-production animation
Some projects require rapid turnaround with minimal revisions, others need a more detailed high-production approach. The timeline varies based on the complexity and scope of the animated video production process.
Superpixel’s approach to fast delivery
At Superpixel Animation Studio, our streamlined workflow as a video production company ensures timely delivery without compromising on quality. Our expert creative team manages every phase – from pre production to final delivery – to ensure a smooth, efficient process that meets your deadline and budget.
For more on the process, check out this detailed walkthrough from Venture Videos.
Animated Video Production Costs
Animated Promo Video Pricing
DIY Tools vs. Professional Studios – What’s the ROI?
While DIY video production tools can be cost-effective, partnering with a promo video production company like Superpixel ensures a professional touch and higher engagement rates. The ROI on high quality videos often exceeds the initial investment.
How animation pricing works
Pricing is based on video length, animation style and complexity. Whether you choose 2D simplicity or 3D dynamism, understanding the pricing models helps you plan your budget.
Service Type
Typical Price Range
2D Animated Promo Videos
$2,000 – $10,000
3D Animated Promo Videos
$5,000 – $20,000+
Live Action vs. Animation
Varies based on scope
What Affects the Cost?
Animation style – Why 3D is more expensive than 2D
3D animation takes more time and resources to produce, hence more expensive than 2D animation.
Duration & Complexity – Longer doesn’t always mean better
A concise video often performs better than a long one. Complexity in design or custom animations can increase cost but focus should always be on messaging.
Custom Design vs. Stock Assets – Where you can save without losing quality
Using customizable templates or stock assets can help manage cost while delivering high quality videos. This tradeoff is key for small businesses to maximize their marketing budget.
Case Study: ROI of High-Quality Animated Ads
McDonald’s Mental Wellness Ad – Cost-effective emotional campaign
Superpixel’s work on McDonald’s Mental Wellness Ad shows how an emotional, well-executed animated video can deliver high returns without a big budget. The campaign used visual and auditory elements to connect with the audience on a personal level.
Mandai Wildlife’s Educational Series – Long-term investment in brand storytelling
Mandai Wildlife’s educational series is another example where the initial investment in professional animated video production paid off through sustained engagement and brand loyalty.
Where to Use Your Animated Promo Video
Video Placement
Website & Landing Pages – Boost conversions
Embed your video on your landing page to increase conversions by engaging your target audience quickly.
Social Media – Adapting animation for Instagram, TikTok & YouTube
Optimized for social media, animated videos can be repurposed across channels to increase brand awareness and engagement.
Paid Ads – Why animated content gets better CPC & engagement
Animated video ads get lower cost-per-click (CPC) and higher engagement compared to static ads, a great tool in your digital marketing arsenal.
Email Marketing – Increase CTR with embedded
animationsEmbed videos in your email campaigns to increase click-through rates (CTR) and communicate your message dynamically.
Video SEO & Distribution Strategies
How to optimize animated videos for search engines
Optimize video titles, descriptions and tags to increase visibility on search engines. Read more at Educational Voice.
YouTube & LinkedIn for animated brand content
These platforms are perfect for video distribution—helping you reach a wider audience while reinforcing your brand story.
Repurpose animated videos for multi-channel campaigns
Use snippets or teasers from your main video across different channels to maintain engagement and consistently message.
Measuring Success – How to Track
Key Metrics: CTR, Watch Time, Conversion Rates
Monitor key performance indicators such as click-through rates, watch time and conversion rates to gauge the success of your video marketing campaigns.
A/B Testing Animated vs. Live-Action Video Ads
Try different styles to see which resonates with your audience. Compare animated videos with live-action videos to see what works best.
Tools to track video marketing ROI
Use analytics tools like Google Analytics, Wistia or Vidyard to measure and refine your video campaigns so every dollar spent delivers maximum impact.
Animation Trends
AI & Automation
AI-generated animations – Cost savings vs. quality loss
AI is entering the animation production process to reduce costs and speed up pre production tasks. But finding the right balance between automation and creative vision is key.
Machine learning for scriptwriting & voiceovers
Machine learning tools are helping with script development and voiceover production making it easier for animation agencies to produce content faster.
Interactive & Immersive Animation
Interactive videos in 2025 – Boosting engagement
Interactive videos give viewers a chance to engage with the content—driving deeper engagement and higher metrics.
VR & AR in animated storytelling – Brand experiences
VR and AR is merging the digital and physical worlds—setting a new standard for promotional video production.
Why Superpixel Animation Studio?
What Sets Us Apart?
Award-winning creativity – SME500 winner
Our award-winning team at Superpixel Animation Studio has been recognized for our creative work including SME500 Award.#### Experience in 2D & 3D, global client base
We combine 2D and 3D animation expertise, offering a full range of video production services to a diverse global audience.
Offices in Singapore, Indonesia & Vancouver – Local touch globally
Our strategic locations allow us to deliver high quality videos with a local feel, no matter where you are. This global presence enables efficient collaboration and creative excellence.
Superpixel Testimonials
How we helped Lazada increase eCommerce conversions
Our high impact animated video campaigns have driven conversions for major brands like Lazada, proving that well-crafted promo videos can change business outcomes.
CapitaLand malls festive animation
Our 3D festive animation for CapitaLand malls captured the spirit of celebration and increased customer engagement during peak seasons.
Mandai Wildlife educational animation
We’ve also worked with Mandai Wildlife to develop educational series that brings complex concepts to life—showcasing our storytelling capabilities.
Get Started with Superpixel
Consultation process – Understand your brand requirements
Our consultation process is designed to understand your unique brand vision and creative needs so every video we create hits the mark.
Custom animation packages – Solutions for different budgets
Whether you’re a small business or large enterprise, our custom packages are tailored to deliver high quality animated videos for your budget without compromising on quality.
Contact & next steps
Ready to create videos that boost brand awareness and conversions? Get in touch with our production team at Superpixel Animation Studio today and take the first step to transform your video marketing strategy.
Conclusion
Animated promotional videos are the way to go in 2025, a cost-effective way to communicate your brand message and drive conversions. With deep understanding of the animation video production process from concept to delivery—Superpixel Animation Studio is ready to bring your ideas to life. Contact us now for animation solutions that make your brand unforgettable.
You might also like: Animation Studios Canada for 2D, 3D and VR: Superpixel Brings Your Ideas to Life
